Events & Activation
CAmpung Festival 2025
23 February 2025
A community health festival in the heart of the east. With a mammography bus.
Client
Singapore Cancer Society (via Belleo Events & Media)
Date
23 February 2025
World Cancer Day doesn't have to feel like a public health announcement. The Singapore Cancer Society wanted something different, a two-day festival that brought the community in, kept them engaged, and made health education feel approachable.
CAmpung Festival 2025 at PLQ Mall was that event.
I came on board from contract award, supporting planning and liaison before moving into onsite exhibition management across the full run. Thirteen partner booths across two days, covering healthcare institutions, wellness brands, and community organisations. Co-organised with NCCS and NUHS, supported by HPB, Breast Cancer Foundation, and a roster of health and lifestyle partners.
One of the more complex elements was coordinating the Mammobus, a mobile mammography unit from National Healthcare Group Diagnostics, into the PLQ Fountain area. Getting a vehicle of that size positioned correctly within a live event setup, with all the logistics that come with it due to its weight on a fountain, was a project within the project itself.
On the main event day, it rained. The crowd stayed anyway.